Pay per click (PPC) may be aptly described as an internet advertising model aimed at drawing traffic to websites and where advertisers pay the website owner each time the ad is clicked. With an eye on search engines, advertisers usually bid on keyword / key phrases relevant to their target audience.
In the present era of the internet, SEO marketing has become a logical and widely acceptable approach for business owners across the globe. PPC marketing is an economical alternative to investing in a full service SEO program. Recent studies reveal that, around 20% and 30% of purchases that result from search come from PPC ads.
It is true that many successful business owners and webmasters use both PPC and SEO to great effect. Like all other marketing techniques, there is a learning curve associated with PPC marketing as well. But, we have a dedicated PPC account management team with the required professional skills to scrupulously support your campaign.